Former yoga studio owner turned website designer
hi, im sarah
I’m a former yoga studio owner now designing client-focused systems exclusively for other independent studio owners.
As a studio owner, I was spread thin.
We wear all the hats and manage all the responsibilities, from changing light bulbs to teaching to client services. It’s a lot!
I help community-based studios replace patchwork tech with thoughtful, well-designed systems to create a seamless student experience and reduce admin overwhelm.
My services
I help yoga studios create digital ecosystems that support enrollment, retention, and community — through intentional design, structured communication, and behind-the-scenes operational support.
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I create conversion-focused, easy-to-navigate websites for yoga studios that direct prospects and leads on a seamless path from interest to enrollment.
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My email journey automations are designed as structured communication flows that support the full student lifecycle — from inquiry to first class to long-term membership and win-backs.
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My Client Engagement service is the connective layer between your website, email system, and booking platform — ensuring no lead or member slips through the cracks.
Using your marketing and studio software, I communicate with students on your behalf: assisting with bookings, following up after first visits, re-engaging former members, and creating consistent, thoughtful touch points throughout their student journey.
Every interaction is warm, intentional, and aligned with your studio’s voice — so students feel welcomed, supported, and genuinely part of your community.
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This service strengthens the operational layer of your studio — supporting student communication, booking workflows, marketing and social media support, and system maintenance so your digital infrastructure works seamlessly behind the scenes. Hours per week are flexible—let’s chat about details!
My Mission is Simple
Services
Elevated website design, smart email automations, and studio concierge support—so your digital presence feels seamless, intentional, and a little bit magical without the overwhelm.
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Purposeful website design for yoga studios and yoga teacher solopreneurs—from foundational sites to pre-sale launches and full builds or rebuilds—our websites are designed to clarify your offerings and convert visitors to clients.
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Intentional, automatic email sequences welcoming leads, nurturing client relationships, and supporting bookings, even on your busiest days—our automations are built to reflect your voice and values. Clients feel informed, supported, and guided throughout their journey.
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This ongoing support helps studios maintain consistent, thoughtful communication with students without adding more to the owner’s plate. I handle daily outreach and follow-ups behind the scenes so your studio stays connected, responsive, and aligned with its voice.
Start with a 15-Day Pilot »
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Here, it’s okay to be extra! Some projects benefit from a little extra support.
Add-on services allow us to expand or refine your project as needed, without overcomplicating the core scope.
Common add-ons include additional pages, extended email setup, promotional assets, or expanded launch support. Add-ons are discussed and priced individually based on scope.
Our work
speaks
for itself
Reviews
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An Intuitive Approach
“Working with Sarah felt like having someone inside my business who could translate our energy online. I never had to explain why certain things mattered—class schedules, teacher bios, client flow—it was already intuitive. The result was a website and marketing materials that finally felt aligned, professional, and easy for my clients to navigate.”
— P. A., Community Yoga Studio Owner
Seattle, WA
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Thoughtfully Designed
“I admit, I was overwhelmed by all the small to-dos piling up—pages that needed updating, emails I kept putting off, special event flyers I didn’t have time to design… The Coterie Design Co. stepped in and handled it all with clarity and care. What stood out most was how thoughtful everything felt. Nothing was generic and the end result always reflected my studio and its values.”
— J. M., Wellness Studio Owner
Bellevue, WA
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Structure & Consistency
“Sarah’s Studio Concierge Services brought structure and consistency to the operational side of my studio. Updates were handled promptly, communication stayed organized, and nothing slipped through the cracks. I didn’t need to track tasks or follow up—everything simply moved forward as expected. It created a steady, professional rhythm behind the scenes that made running the studio noticeably smoother.”
- J. X., Boutique Yoga Studio Owner
Studio City, CA
