Conversion-focused, easy-to-navigate
websites for yoga studios
as a former yoga studio owner, I get it.
I’ve signed the lease, managed build-outs, made design decisions,
and researched all the studio management software options!
When website navigation and flow is unclear to a lead or students, even minor friction points can lead to client hesitation and lost bookings.
A well-structured yoga studio website removes that friction, answers questions before they’re asked. This guides your future students confidently from interest to first class booking.
One thing I’ve learned is that a well-designed website is the center piece that brings it all together.
Basic Elements
Both packages include the following basic elements
Visual sitemap
Squarespace website
Aligned to your studio’s brand identity
Mobile-responsive design
Training & handoff
Post-launch support (1 month)
The Lite Site
In addition to the basic elements, this package includes:
Squarespace-hosted website
Six (6) custom-designed pages
Mobile-responsive design
Basic SEO setup
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The following features are not available in this package.
Additional pages beyond scope
Advanced SEO, analytics configuration, or third-party integrations
Advanced mobile optimization
Asset creation (logo, brand design, graphics, etc.)
Blog setup
Copywriting, proofreading, or editing
Email/newsletter integration
Enhanced SEO setup
Image sourcing, photography, or editing
Revisions beyond the included round
Studio software or booking system integration
This list is not exhaustive. If you’d like to include any of these services, just let me know—bundled options and add-on services are available!
The Full Site
This package includes everything in The Lite Site package, plus:
11 custom-designed pages (total)
Mobile-first, optimized design
SEO setup and optimization
Studio management software or booking/calendar system integration
Copy proofreading and updates (optional)
2 major revisions (total)
Canva brand identity/guidelines set-up (optional)
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What is not included:
Additional pages beyond scope
Advanced SEO, analytics configuration, set-up, or third-party integrations
Asset creation (logo, brand design, graphics, etc.)
Blog setup
Copywriting or copy editing
Email/newsletter integration
Image sourcing, photography, or editing
Revisions beyond the included round
Pricing
Why choose The Coterie Design Co.?
Each studio runs in its own unique way. That said — as a former yoga studio owner, I understand the priorities and responsibilities that shape your days. Digital tools are to studio health what students are to classes: without them, nothing flows.
Your website, email systems, visibility, and follow-up aren’t “extra.” They’re foundational. The difference? You don’t have to manage them alone!
We take the digital weight off your shoulders — building and maintaining the systems that support bookings, retention, and growth. You get time back. Mental space back. Energy back.
So you can focus on leading your studio — and maybe even make it to a class once in a while.
Because you didn’t open a studio to manage tech stacks––And experience matters.
Custom Touches and Thoughtful Upgrades
Every studio is different. While your core package builds a strong, streamlined foundation, these additional services allow us to tailor your site more deeply to your goals, growth plans, and client experience.
If you’d like to expand your scope, integrate additional tools, or elevate specific elements, we can shape a solution that fits.
From expanded functionality to refined design details, Custom Touches and Thoughtful Upgrades give you the flexibility to enhance performance, polish your brand presence, and create a website that works exactly the way your studio does.
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Additional pages beyond original scope
Canva brand kit + visual brand guide
Social or email template design
Accessibility refinement passCopywriting, proofreading, and/or editing
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New student journey build-out (landing page + email sequence)
Lead magnet or intro offer funnel setup
Automated onboarding email journey buildout
Workflow automation between forms, bookings, and email
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Blog setup and SEO structure
Google Business Profile setup or optimization
Additional pages beyond scope
Specialty pages (e.g., workshops, massage, reiki, sound bath, etc.)
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Email or newsletter + website integration
Studio management or booking software + website integration
Which option is best for you?
Who is the Lite Site for?
TAP a box if…
Who is the Full Site for?
TAP a box if…
If you were mentally checking
boxes on one column
more than the other —
book your strategy call!
Frequently Asked Questions
Take a look at the FAQ or reach out anytime. Still have questions? Please reach out to us!
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Your site will be built on Squarespace, a secure, all-in-one platform that’s reliable, easy to manage, and ideal for independent studios.
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Your site will be designed with strategically structured pages tailored to your studio’s offerings, flow, and goals. We’ll define your page list together during the visual sitemap phase.
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In general, you will provide all of the website content. This includes copy for each page as well as all images, graphics, and photos for your website. We can write copy or source images as a service upgrade.
As a client, you will receive a detailed checklist of all the content and brand assets you are required to provide!
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Copy proofreading and light updates are included as an optional enhancements. Full copywriting can be added as an upgraded, if requested.
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Nope! We will take 50% of the project total before we begin your project. The remaining 50% will be split in two additional payments: one payment midway through, and the final payment at delivery.
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This is a great question!
No. If you don’t already have a website domain, you will purchase a domain through Squarespace prior to the start of your project. The domain is a yearly charge. Squarespace will host your site with a monthly hosting subscription.