Retention isn’t luck. It’s lifecycle design.

Strategic email Journeys, tailored to your studio.

Retention isn’t about sending more emails.

It’s about sending the right message at the right moment.

From first click to long-term member, your students should move through a designed journey. We build behavior-based email and SMS sequences that nurture leads, convert intro offers, onboard members, and re-engage the quiet ones.

No batch-and-blast. No crossed fingers.

Intentional lifecycle design that supports consistent revenue and real retention.

Design My Lifecycle Plan

Timeline: 1-2 weeks

THE Welcome Funnel

  • You’re a studio owner or solopreneur and will benefit from:

    • Consistent, structured email automation for student engagement

    • Intro offer engagement (and/or)

    • Conversion to membership

    • Clearer communication with students outside the studio

    • Reduced manual follow-up

  • Strategy session

  • Visual journey map (for one automation)

  • 1 core automation (6-8 emails)

    • Newsletter opt-in nurture OR

    • Intro offer onboarding OR

    • Membership launch (“Founder’s Membership”)

  • 1 brand-aligned email template design

  • Platform setup or refinement (for LoopSpark, Walla, Flodesk, Mailchimp, etc.)

  • Integration with booking software CRM

  • Quality assurance testing across devices

  • 2 weeks post-launch support

included:

    • Full lifecycle mapping beyond one automation

    • Complex multi-branch behavioral automations

    • Advanced audience segmentation strategy

    • SMS marketing setup

    • CRM cleanup or migration

    • Website landing page design or redesign

    • Ongoing monthly optimization or reporting

    • Ad strategy or paid campaign integration

Starting at $000
Start Here.

Timeline: 3-4 weeks

THE Lifecycle Funnel

    • You’re attracting leads, but you don’t have a clear path turning them into members

    • Intro offers convert… but retention feels unpredictable

    • You don’t know where students drop off––or why

    • You’re sending emails, but they’re not behavior-based

    • Your tech works, but it’s not strategically connected

Everything in The Welcome Funnel, plus:

  • Full cycle visual sitemap from lead to member to win-back

  • 6 core automations

  • Advanced audience segmentation & tagging

    SMS marketing integration (if available)

    Expanded email design system (2–3 brand-aligned templates)

    Personalization logic & dynamic content setup

    Quality assurance & multi-path testing

    30-Day performance review & optimization

    Behavior-based refinements + performance reporting

included:

    • Paid advertising strategy or ad management

    • Organic social media management

    • Website redesign or full website rebuild

    • Copywriting from scratch (unless added on)

    • CRM platform migration

    • Custom API development or complex third-party engineering

    • Ongoing monthly management (post 30-day review)

Starting at $XXX
Start Here.

Custom Touches and Thoughtful Upgrades

Every studio is different. While your core package builds a strong, streamlined foundation, these additional services allow us to tailor your site more deeply to your goals, growth plans, and client experience.

From expanded functionality to refined design details, Custom Touches and Thoughtful Upgrades give you the flexibility to enhance performance, polish your brand presence, and create a website that works exactly the way your studio does.

If you’d like to expand your scope, integrate additional tools, or elevate specific elements, we can shape a solution that fits.

    • Additional pages beyond original scope

    • Canva brand kit + visual brand guide

    • Social or email template design
      Accessibility refinement pass

    • Copywriting, proofreading, and/or editing

    • Blog setup and SEO structure

    • Google Business Profile setup or optimization

    • Additional pages beyond scope

    • Specialty pages (e.g., workshops, massage, reiki, sound bath, etc.)

    • Email or newsletter + website integration

    • Studio management or booking software + website integration

Frequently Asked Questions

Still have questions? Take a look at the FAQ or reach out anytime. If you’re feeling ready, go ahead and apply.

  • Your site will be built on Squarespace, a secure, all-in-one platform that’s reliable, easy to manage, and ideal for independent studios.

  • Your site will be designed with strategically structured pages tailored to your studio’s offerings, flow, and goals. We’ll define your page list together during the visual sitemap phase.

  • In general, you will provide all of the website content. This includes copy for each page as well as all images, graphics, and photos for your website. We can write copy or source images as a service upgrade.

    As a client, you will receive a detailed checklist of all the content and brand assets you are required to provide!

  • Copy proofreading and light updates are included as an optional enhancements. Full copywriting can be added as an upgraded, if requested.

  • Nope! We will take 50% of the project total before we begin your project. The remaining 50% will be split in two additional payments: one payment midway through, and the final payment at delivery.

  • This is a great question!

    No. If you don’t already have a website domain, you will purchase a domain through Squarespace prior to the start of your project. The domain is a yearly charge. Squarespace will host your site with a monthly hosting subscription.

Still have questions? Please reach out to us!